Is Social Advertising an Oxymoron? (Wired News)
December 2nd, 2008 | 
Author: There’s mounting evidence to suggest that monetizing consumer-generated media doesn’t work. Even sites like YouTube, whose viral videos have emerged as the medium of choice for advertisers, don’t realize any revenue from an ad’s millions of views.
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Is Social Advertising an Oxymoron? (Wired News)
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