Today’s Online Marketing Blog

$330.00   Product Description: If you would like to find out how good Lamps Beautiful customer service is, we encourage you to read our Amazon Feedback!

[Read more →]

No price stated…   Product Description: The IJIMA is an authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

[Read more →]

$51.80   Product Description: For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Fourth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using an organized and concise layout, it covers a wide range of knowledge and skills and offers an extensive collection of activities to enliven and invigorate any lecture. This edition features a revised chapter on technology, new quick quizzes, job link activities, team building exercises, and expanded challenge projects. Focusing on problem solving, communication strategies and self-assessment, it transcends superficial elements and pinpoints the skills needed to improve and sustain customer satisfaction and business relationships.

[Read more →]

$30.00   Product Description: Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area.

[Read more →]

$24.95   Product Description: Exploring the increasing impact of the Internet on Muslims around the world, this book sheds new light on the nature of contemporary Islamic discourse, identity, and community. The Internet has profoundly shaped how both Muslims and non-Muslims perceive Islam and how Islamic societies and networks are evolving and shifting in the twenty-first century, says Gary Bunt. While Islamic society has deep historical patterns of global exchange, the Internet has transformed how many Muslims practice the duties and rituals of Islam. A place of religious instruction may exist solely in the virtual world, for example, or a community may gather only online. Drawing on more than a decade of online research, Bunt shows how social-networking sites, blogs, and other “cyber-Islamic environments” have exposed Muslims to new influences outside the traditional spheres of Islamic knowledge and authority. Furthermore, the Internet has dramatically influenced forms of Islamic activism and radicalization, including jihad-oriented campaigns by networks such as al-Qaeda. By surveying the broad spectrum of approaches used to present dimensions of Islamic social, spiritual, and political life on the Internet, iMuslims encourages diverse understandings of online Islam and of Islam generally.

[Read more →]